In a traditional organisation involved in mass production and marketing, Production department is ruled by Saturn and Sales department is ruled by Mars. Saturn represents old and traditional thoughts while Mars represents youthfulness and energy. Mars is fiery while Saturn is cold and dry. Saturn is also slow and unable to match the energy of […]
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Sales force in an organisation is ruled by Mars in Management Astrology. Sales is the only function in management which produces revenues. All the other functions are expense heads. What should be the constitution and structure of Sales Force, How can an organisation increase the effectiveness, how various other management functions and management decisions impact
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Hoover Fiasco of UK is a classic case study in Management Astrology. It is the people who run the organisation, thus planetary position in the horoscope of key personnel of an organisation is extremely important. Third house in a horoscope rules communication. If the third house of key personnel of an organisation is under the
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Zara is the best retailing brand in the world. An interesting fact about Zara is that they spend little on advertising. Zara is in to fashion retailing and it is hard to imagine success in this Business without advertising. Venus is the planet in Management Astrology which rules Brand Equity. A strong Brand Equity is
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Introductory stage of Product Life cycle (PLC) starts with launching of the Product in the Market. Jupiter and Saturn together rule the Introductory Stage of Product Life Cycle. While Jupiter rules the investment and efforts in this period, Saturn rules the obstacles in the path of the product like lack of acceptance of product by
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